Growth comes from sharing

November 11, 2010




Twice in one year I’ve camped out at Cadillac Ranch in downtown Nashville for two session presentations at PodCamp and BarCamp. These conferences are held in cities all over the nation and are coordinated and presented by locals covering trends in marketing and technology. Pod Camp was held back in July and more recently, BarCamp in October. You may remember an earlier post on crowdsourcing and how I was asked to be the Creative Director for 30 talented folks helping out a non-profit called YouthTurns. Well, Ian Rhett, from Civic Actions, presented the case study for the event at this year’s BarCamp and asked if I would join him in discussing our success.



It was a good turnout and as expected there were some questions as to how to successfully execute a crowdsourcing event, especially one lasting only 30 hours. Guests included a few of the 30 people who helped execute the function and in typical Ian Rhett fashion, he involved them in the conversation.

The best news came after the 30 minute session was over. Andy Dixon, the founder of YouthTurns, was approached by a representative for TED and asked if he would be interested in speaking at one of their conferences. I think that just put the icing on our case study.

You can read more about the crowdsourcing event in the Creative Director’s section of this website. It gives a complete breakdown of the hours and what the deliverables were – pretty powerful.

Oh, I have to note the brands that sponsored the BarCamp event, at least one of them anyway. Sprint did a good job engaging the attendees with a location van outside the event with product demos and giveaways. Here’s one such giveaway that I thought was pretty cool. A usb wristband – 1G even.


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