Art Direction is where I learned to lead people and to understand strong strategies that make brands successful. An Art Director’s resource tool belt is his key to success. Finding and managing great talent and directing them to maintain the integrity of the initial objective is how results are cultivated in the end.
I enjoyed 12 yrs as an Art Director for agencies such as DVL, Bohan, White Thompson and redpepper. Working with talented creatives such as photographers, illustrators and producers is what makes Art Direction so much fun.
Ian Rhett – CD release campaign
Nossi College of Art – Ad for Seventeen Magazine
As the Coordinator for the college I often have the opportunity to art direct some choice projects. This ad reaches a very large number of teenagers, one of our largest demos, within the United States, a circulation of 108,000 in Tennessee alone. Large publishers such as this can be a challenge. Communication is the key to achieve the desired results.
From online initiatives to traditional direct mail tactics, the objective was to get Mollie, the Agency’s owner and client representative, in front of Creative Directors, Art Directors and advertising agencies to hire their photographers.
Trevecca Nazarene University – :30 tv MHR program
Baptist Hospital – :30 tv Chest Pain Center
Nashville Kats Football – :30 tv How Bad
MTA – One page ad