January 2, 2014
It’s officially the start of a new year and with it comes a new occasion to leave yet another year behind, especially my struggles, failures and missed opportunities. However, forgetting my successes, triumphs and personal growth shouldn’t be part of what gets left behind. The new year brings new hope and a chance for reflection. Why did I fail? How did I succeed? Can I have confidence and peace with all of it moving forward?
Human nature compels me to focus on the worst aspects of myself. Why is it so hard to leave the shame and guilt of past mistakes where they belong–in the past? Or better, how can I forget the hurt that was caused by someone else?
I was reminded of these things from a letter that was written to my wife by a dear friend. She so perfectly stated the truth and reminded me that this validity can’t come from this world. The world doesn’t offer peace, only fear of myself and of others. I must look to my creator and savior for this understanding and wisdom. She writes:
“I promise you, there will come a day when you will have peace with the past. You’ll look at, bleed, scream, shake, mourn – and you will leave what makes no sense at the cross. And there will be a day when all of the sudden, you’ll feel so light, so free that it will scare you to be free of the moorings that have suffocated you. You will find God will rush into every crevice, every dip, and the lightness will become Light. And then, my dear girl – beware!!! Everything will look different, smell different / more alive, more vibrant.
And it will scare you enough that you may want to run back and try to shove all that junk back in there, because its safe and known to you. And you will have to look it square in the eye, and walk it back to the cross, where it belongs. Each time, you have to be valiant, because once you give it over to God, you have to keep returning it. It was a long time during which I would have to say “no. You don’t belong in my head anymore. You go back to the cross” to those sick, sorry, sad memories.
The day I realized I couldn’t even TRY to be wounded by that junk anymore was the day I understood God’s love.”
When I focus on my hurt, from myself or from others, I can’t grow, I can’t love, and I can’t even use my talents and skills to their potential. Why? Because I lose confidence, ambition and I fail to take risks that allow for progress. As a creative professional, this can be destructive. As a human being, this perspective leaves me with no hope.
Here’s what Paul, an apostle of Christ, says about this dilemma in 2 Corinthians 5:17, “Therefore, if anyone is in Christ, he is a new creation. The old has passed away; behold, the new has come.” This means that at ANYTIME I can choose to be renewed in Christ–leaving my past failures and hurt at the foot of the cross. It, however, doesn’t mean that these things will go away, it simply means that I can have peace with it. “Here is a new heart, and a new spirit, and in them new light and life, new affections and desires, new delights and joys; here are new eyes to see with, new ears to hear with, new feet to walk, and new hands to work and act with…”–Gill’s exposition. Of course there’s some further understanding of this as it pertains to “living in Christ” and I encourage you to read about this and more. Continued readings can be found at BibleHub.com.
Everyday I interact with students who are reinventing themselves. Many struggle with leaving who they were behind and can’t embrace who they are becoming. It is a process, it doesn’t happen overnight and you have to find some humility in the learning methodology. For some it happens quickly, for others it takes awhile. Yet sadly, I watch still others who never seem to put the effort into what it takes for this kind of growth. I teach the portfolio class for illustrators and designers during their last semester of Nossi College of Art. It is the most rewarding part of my job to see how these students overcame their fears and found confidence to start a new life as a creative professional. It reminds me of how the “student mentality” can achieve great things. We must all carry this same perspective if we are to be successful in life, in faith…in hope.
So, today I can apply this truth to my profession–my willingness to learn and teach others, my relationships, my responsibilities and obedience in Christ, and even how I value myself. I’m leaving 2013 behind and focusing on what 2014 may bring and that’s exciting and adventurous! I’m supper pumped about starting off this new year! My hope is to embrace this truth and run, not walk, into 2014.
October 1, 2013
Creativity is communication. Plain and simple. From the time cavemen painted on cave walls humans have been communicating to each other through the things we create. Try creating something without desiring a response and see what I mean. Better yet, create without the desired response and consider it even more.
Today’s graphic designers and art directors are faced with understanding how to communicate creatively in a world that has evolved through technology – allowing for cross-culture messaging in an array of new media vehicles. If there ever was a time to break down the walls of stereotyping, prejudices and empathetic sincerity it is now. Recently, AIGA and Adobe partnered to define the designer of tomorrow, specifically within the next two years. Their findings, through several years of research, are six major trends that will shape the designers of tomorrow. Basically, the development of visual, verbal and visceral communication is much deeper than mere design.
As an educator to college design students, the biggest challenge I face is convincing young creatives to abandon creative trends and develop a clear understanding of deeper communication strategies. “They must understand the social sciences and humanities in order to understand the content they are asked to communicate and they must understand how to work collaboratively with other knowledge and practice specialists.” – AIGA, Designer of 2015 Trends
A chameleon blends in, finds safety in looking like its environment and doesn’t attract any attention. Finding the “unique” in design is nothing new. So slaying that Chameleon has been put to rest. However, in terms of today’s communication channels, jumping on the latest technologies designed for short attention spans and redundancy of content can be catastrophic to design without considering how to narrow your audience, design within a believable context, customize messaging that aligns with other social conversations and relying on engagement strategies based on cultural realities. In other words, media complacency has watered down creative executions and messaging into a pool of swirling color. Slaying that chameleon will take a deeper knowledge in design thinking than ever before.
Educators are speeding to offer the latest software and technology training without teaching the bigger understanding of how to use these new medias in a unique way. Just having an “app for that” is no longer the goal. Recommending creative solutions with these new resources, including possible considerations to product evolvement by designers, will be the key to success. Tackling creative issues within a bigger perspective outside the designer’s capabilities will now become their responsibility.
Just because a new technology is available to a designer’s creative strategic tool belt, doesn’t make it necessary. Discerning between what’s needed and what is not will be key. However, when it comes to today’s new design education practices, understanding the skills within these new capabilities will be imperative. For example: the creative development of print and e-medias will be essential to tomorrow’s designer. The creation of visual content is completely different with each user. Furthermore, adopting a “student mentality” will be the norm. Meaning, self-growth in continued education, wether on your own or within the confines of an educational institution, will be necessary to maintain continued success. In a recent article by Katia Colucci with The International Council of Communication Design, she states, “According to some experts the current half-life of personal knowledge is five years. In other words, in five years, half of our personal knowledge will be outdated. This means that to be competitive in future professional environments, we need to renew our knowledge by investing in continuous education.”
Slaying the creative chameleon has always been the challenge of graphic artists. Being unique and standing out from your surroundings is heresy to the existance of the chameleon. In contrast, it is essential to the survival of the designer. The term “cliche’ “ will now be applied to new technologies and how we use them to communicate in a transparent world.
To find out more about the future of graphic design, visit AIGA, Adobe, The Bureau of Labor Statistics or contact Bruce Stanley, Graphic Design Coordinator, Nossi College of Art.
The title of this post sums up what many creatives today are feeling–their careers are being challenged by the unrealistic pace of technology and the ability to keep up. Having worked in the advertising industry for 18 years, I graduated college with a BFA majoring in graphic design. At that time, Apple was becoming the industry standard for designers and Adobe was just getting started as the go-to software company. My classmates and I were learning the very first versions of Photoshop, Illustrator and, Quark Express (not an Adobe product), because InDesign didn’t exist and its predecessor, Pagemaker, was a weak competitor. To give today’s designers a clue of what I’m talking about, Photoshop hadn’t even introduced layers yet.
Skip forward 10 years, 2005, the iPhone still had two more years before it’s introduction and websites were still considered untraditional media. Everything was mostly print and a designer’s life was moving at realistic pace. Learning new trends and adapting to software changes are part of a graphic designer’s job. However, today’s changing pace has tripled since the two generations prior. What use to take 10 years to radically change the industry and advertising media platforms, now takes 2-3 years.
Since the introduction of the iPhone and it’s multi-touch screen, 6 years ago, and the iPad, 3 years ago this April, we have seen a dramatic shift in how consumers access information and how they engage with advertising. Terms like engagement strategies, mobile, interactive and integration now fill the brainstorming rooms of many ad agencies and now even classrooms within college environments.
So what does all this mean? What’s my point? Because what I’m saying isn’t news to anyone. And mostly to those I’m addressing–graphic designers, art directors and creatives alike. Well, it means that we are going to start seeing people infiltrate our industry that may not have had that much experience nor traditional training. However, they are use to the pace of change and will typically be more comfortable with the technology as a user. Their expectation of an ever changing world will be more aligned with the pace of the industry. Watch out old schoolers!
Key take aways:
1. Be honest about your current capabilities. Are they up to par? Or better, are they above par?
2. Make a plan to adjust your capabilities based on your honest answer to the above question. A failure to plan is a plan to fail. Set goals that will help you accomplish your new growth.
3. Create a list of possible scenarios that will help to accomplish meeting these goals. For example:
a. Workshops, seminars, conventions, or summits
b. Online/offline learning – tutorials, textbooks, etc.
c. Take some night classes at a local art college that will help you be more marketable (this might be dependent upon where your honest answer lies to your current capabilities.
4. Take the necessary steps (commit) to personally growing yourself to reach your desired goals.
5. Repeat steps 1-4. Let’s face it, this is your career and it will require ongoing personal growth. It will continue at a faster pace and will increase in the future.
As the Graphic Design Coordinator of a local art college here in Nashville, Nossi College of Art, I am very aware of these changes and the challenge to not only change curriculum to meet the industry demands, but to find quality instructors who are capable of teaching our students. Even accreditation standards are having to reinvent how they look at qualified professors/instructors coming into the education system.
When I attended college in the early 90’s, the only real focus was creativity. I didn’t have many instructional courses that centered on learning technology. Today, there are just as many instruction courses within our curriculum as there are courses that utilize learning towards application and strategic execution. Of course, there will always be, and for good reason, the fundamentals of design, color, composition, and the history of art to be reckoned with as a young creative student. However, today’s graduating credit hours are packed with technical learning that almost trumps creativity. Creativity will always be the priority of the college in which I am an educator. The day this becomes obsolete will be the day I resign as a teacher of design. And I think I share this concern with many others in the education business.
So, what’s the good news? It’s that we now have an array of new opportunities to be clever, consistent and transparent (real) in design thinking and communicating a brand’s message in unique ways. Grass roots is being replaced with gorilla and multi-media is being replaced with media channels or integrated campaigns. And a campaign’s length is now much shorter and its name is being replaced with words like experiment and beta testing.
This is very exciting times for creatives. Students are now teaching instructors new ways of interacting with the technology they have been using since childhood. Which makes for some very engaging classroom learning situations where students feel it’s less of a structured learning environment then a shared learning experience based on relevance. To think that my 3 year old grandson will probably never play a CD or DVD and will never use a “land line” telephone are becoming real. Wait, did I say, “land line”? Replace that with keyboard.
As a designer, being challenged at a faster rate falls in line with what should be our motivation for new thinking and adaptability to what gets us excited–the changing ways to create and communicate. This does come with a price. However, the name of it isn’t anything new. It’s called personal growth. How we define this term is however new. Personal growth may have been something you did occasionally within your workweek. And to some, this is still something they don’t do or, unfortunately, their company doesn’t aspire to. Today, personal growth will become a much more robust ingredient to business culture. Workshops, seminars, conventions, which are seeing huge industry growth, and, yes, even going back to school, will be the new standard.
At Nossi College of Art, we introduced one of the first Interactive Graphic Design programs as a two year associates degree. And if you are a returning student, you already have a degree in this field of study and you can apply existing credit hours to fundamental learning, you can earn that degree in less time. We are seeing adult professionals coming back to school to invest in their careers either on their own or with the encouragement by their current company. With flexible night courses they don’t even have to leave their current employer. We even allow our alumni to return and retake courses with new technical learning for FREE! The college also invests in other shorter term commitments, like a new 6 week social media sympossium offered this spring to the Nashville community. Including well known industry leading professional speakers each week.
It is exciting times we live in. Fear can kill any new endeavor, especially a creative one. The key is wether you are continually investing in your personal growth as a designer with the pace of the industry, which is totally based on the increased speed of technology that consumers are engageing. Don’t get left behind. Your talents are still valuable. How you use them, based on new technologies, will be the new standard.